Over 100 business people attended the the Softletter SaaS (Software as a Service) conference in Altanta, GA. Softletter, headed by Merrill R. (Rick) Chapman, produced a stellar event filled with valuable topics from start-up financing to delivering managed services and knowledgeable speakers, including Zach Nelson (NetSuite), Peter Lee (Salesforce.com) and Mike Hoskins (Pervasive Software).
Almost everyone at the SaaS conference had integration pain. This fact was interesting to me because 1) IT and traditional vendors have been calling data integration the “Achilles heel” of SaaS since 2003, 2) Executives from Zach Nelson (SMB XML) to Tim Minahan(SupplyExcellence blog master) have been saying integration for SaaS was a minimal issue or solved since 2004 and 2007 respectively and 3) Solving integration pain pays my bills!
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