"Hey Dennis, it's ------ with -----. Just following up from our conversation------about helping you basically ------ and help you acquire -------- so just trying to connect with you sometime this week. If you could give me a call back. My phone number is #. Thanks!"
In a business context, when I hear salespeople say the word, I either delete the message or regret picking up the phone. Harsh? Maybe, but most decision makers have bigger and better things to do than "just" talk with a salesperson.
If you find yourself using the word “just” in your dialogue with your prospect or customer, it would serve you well to take the time to think through the goal or objective for your call or meeting and how you are going to add value.
Save "Just" for your personal interactions. Listen to Stevie!
You don't have to have a gigantic Marketing team to accomplish this feat. Your update doesn't have to be a new spec sheet, white paper or webinar...it simply needs to be relevant and targeted to the interests of your prospect.
- Share a new development with your company or product
- Introduce the executive sponsor to your VP or CEO
- Find relevant news to share
- Follow up on a post or status update
- Offer additional resources
Do you Grok it?